Birth Workers: Moving from Birth Support to Year-Long+ Support

My fella birthworker! Ah! I’m so happy you found your way to this blog post. I’m sharing here what made my birth business of 8+ years a thriving success - even when I moved to the middle of nowhere and had to start over!

Going into this business I knew from the get go that the typical client retention. This meant that I knew I would have to get creative about what I would offer the women and the families I served.

Within the first year of my business I had certifications in the following modalities so I could be a one-stop-shop for so many of my clients for at least a year.

• Childbirth Doula

• Placenta Encapsulation

• Standard Childbirth Education

• HypnoBirthing Childbirth Education

• Postpartum Doula

As the years continued and I started to become more confident in what I wanted to offer, and what was truly in alignment with me it evolved into:

• Supporting women through their rites of passages from menarche - menopause

• Facilitating women as they came off birth control and walked with them on their #ttc journey

• Full prenatal care (no more 1-2 doula visits before birth)

• Traditional birth support as an autonomous midwife (in all birth outcomes)

• Homeopathy consultations for the whole family

• Postpartum care - for a minimum of 6 weeks postpartum

• Closing of the bones ceremony to close the chapter of their most recent birth

• Postpartum meal preparation

• Placenta Alchemy

All of these are ways that I was able to diversify my offers to serve my community - without being the WHOLE VILLAGE for one woman.

For instance I outsourced the following:

• IBCLC / CLC / in depth breastfeeding support (more than my standard doula training)

• Nanny services / childcare

• Overnight support (outside of birth)

This whole journey over the past 8+ years gave me the invitation to continue to get creative with ways that I could support women in my community, while also being present with my family, and not on call all the time.

I eventually limited how many birth clients I took, but also made it so my packages reflected this lower quantity I was opening myself up for. This looked like only taking on clients that also saw the importance of postpartum care and support, who wanted more in-depth prenatal care, so I would work with a family for over a year in some instances!

I created Homeopathy for the Autonomous Woman course as I tracked the most common symptoms that women came to me for facilitation with. I have a birth course in the works (TBD), as well as a business course for holistic entrepreneurs like yourself who may be starting from ground 0 and have no idea how to practically bring this business into fruition (coming in 2025).

I go into how I set all of this up, stayed at full capacity, and in the flow all without burning out in my group mentorship The Rooted Woman Collective - where we help birth workers (all female holistic entrepreneurs) like you create offers that align with your mission and sustain your business.

Until next time…